This also benefits Verizon as it increases data consumption on mobile devices, and therefore generates additional revenue for Verizon Wireless.
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However, go90 differentiates itself by focusing only on mobile devices – iOS and Android – instead of attempting to build apps for connected TVs, streaming media players or the desktop.
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Verizon’s service will more directly go up against those from rivals like Dish which is offering a cross-platform streaming version of cable TV with Sling TV, as well as two streaming services from Comcast, one an internet-based TV service called Stream and, the other, the newly launched video app focused on web series and online content called Watchable. Go90, whose name refers to the way users flip their phone horizontally to watch videos, is now one of several offerings from TV and communications providers who are angling to compete at a time when cable television subscriptions are on the decline, as users turn to streaming services like those from Netflix, Amazon, Hulu, HBO and others.
Verizon’s new mobile video service go90, which is aimed at capturing a younger demographic who spends more time watching video on their phones than with traditional TV, is launching publicly today on both the iTunes App Store and Google Play. The service was previously available in beta starting last month, with a select group of Verizon Wireless customers and subscribers from other carriers.
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